What is Best of England?

Best of England is a collection of hand picked places to eat, drink & visit throughout England

We want to make it easy for you to find new and interesting places to visit. We research, visit and photograph every place ourselves and use our website, app and books to help inspire people to discover new things.

Quality is everything

Quality is behind everything we do and we will never compromise on the quality of our work. We take every photograph ourselves to ensure that the quality is consistently high. We worry about the details from the thickness of the paper to the size of each font we use.

Trusted Recommendations

We personally visit every business that we recommend which means, if we recommend somewhere, then our customers know that they can trust that our opinions are true and based on our own experiences.


We want to show a real and genuine reflection of what we experienced when we visited a business. We use our photography to tell a visual story for each of the businesses we recommend. We want to bring each one to life and inspire our audience to visit and have the same experience for themselves.

Beauty in Simplicity

We design our website, app and books to be as simple and easy to use as possible. We want the medium to get out of the way so the user can focus on the content.

Our Vision

We want to become the most trusted travel brand in England. Not the biggest but the best and the most respected. We want to inspire millions of people to find new places to eat, drink and visit in England.

We want to create a product so beautiful, artistic and remarkable in its design, content and usability that users are delighted when they discover it, inspired to tell others about us and encouraged to keep using it.

Trust & Integrity

We want people to be able to trust that our recommendations are just that. That’s why we don’t charge any of the businesses to feature within our books. We think this honesty and integrity is a really important part of what we are trying to do.

Always improving

We are never satisfied and are always on the look out for ways to improve or simplify. We want to be the best at what we do and that means we have to work harder than anyone else. Feedback from our customers is really important to us so we can make the best product possible.

We want people to love our work

Not just like, love. We want to delight our customers and that’s not easy to do. That’s why we take the extra time to make our website, app and book as good as we possibly can. We are a small team who design and build everything ourselves, in house.

A positive story

We love England and want to try and do justice to everything it offers. We want to tell a visual story behind each attraction we recommend to inspire English people to discover new places and those from abroad to come and visit.

Build something significant

Our goal is to build something important that will make a real difference to people. If we put a smile on your face because you have discovered your new favourite restaurant or cafe then we have achieved our goal. We hope to put smiles on millions of faces.

Passionate listeners

We have a clear idea of what we want to achieve but, at best, we take an educated guess as to what our customers want. That’s why we regularly survey our audience to find out what they think and adapt our products based on their feedback.

We worry about the details

We think the details are important in both the products we create and the businesses we select. As such we take our time to notice and work on the details.

A remarkable experience

We want to delight our customers at every step through an exceptional offering and customer service. We hope that, by doing so, our customers will be inspired to tell their friends about us. We think that word of mouth is the only real form of marketing and that’s what we hope to achieve.

We hope to make travel more convenient, more interesting and more fun.

Simon Ridgwell, Founder, Best of England

Our Website

We have poured our heart and soul into making our website as easy to use and as beautiful as it can be. We are adding over one hundred new attractions to the site each month, each of which we visit and photograph ourselves.

We have optimised the site for search engines as well as mobile devices and currently the website experiences over 250,000 page views per month with a bounce rate of less than 1%.

“This is a really exciting time for us, the response from businesses and the public has been phenomenal so far and we’ve only just got started.”

Simon Ridgwell, Founder, Best of England

Our App

We want to make it easy for the public to discover the businesses we recommend which is why we developed the Best of England App.

The app includes hundreds of photos, contact details for each business and a Google map to help find each attraction.

I love what you are doing with Best of England … thanks for spreading the word about how many great places there are in England – and with such good photography and design.

Nathaniel Hepburn, Director, Ditchling Museum of Art + Craft

Our Books

We are working a series of ten printed travel guides to cover various regions of England and plan to add Wales, Scotland and Ireland to the mix in years to come. Our books are 150 pages, all colour and contain hundreds of our photos of each of the recommendations we make. As with everything else we do, we have taken great care with every detail of the design, even when selecting the right thickness, texture and finish of the paper.

“This will become the ultimate travel companion in England and we’re proud to be included within its pages!”

Art Tucker, Founder, Tinwood Vineyard