About Best of England

Inspiring Discovery

What is Best of England?

Best of England is a curated collection of travel recommendations. Each one is hand picked and has been visited and photographed by a member of the Best of England team.

We publish unique, beautiful and impartial travel guides to England with hundreds of glossy photos to inspire our readers to discover new places to eat, drink & visit.

Quality takes time

Quality is behind everything we do and we will never compromise on the quality of our work. We use professional photography to ensure that the quality is consistently high and the imagery honestly reflects each recommendation we make.

Local Knowledge

We believe there is nothing better than local knowledge when it comes to the best places to eat, drink and visit. That’s why we use social media to ask the people who live there to tell us where to go. We travel and visit unannounced and make every recommendation based on our own experience and opinions.

Exceptional photography

We want to show a real and genuine reflection of what we experienced when we visited a business. We use our photography to tell a visual story for each of the businesses we recommend. We want to bring each one to life and inspire our audience to visit and have the same experience for themselves.

Thoughtful Design

We design our website, app and books to be as simple and easy to use as possible. We want the medium to get out of the way so the user can focus on finding their new favourite place to visit.

Trust & Authenticity

We want people to be able to trust that our recommendations are just that. We think this honesty and integrity is a really important part of what we are trying to do. Every business that we recommend has been researched and invited. Each business appears on our site and in our guides for free and we offer the option to pay to have more prominence placement within each guide.

Showcasing the best of England

We love England and want to try and do justice to everything it has to offer. This is why every recommendation we make is positive. If somewhere isn’t good enough, it doesn’t get in.

About Simon Ridgwell

Founder & Editor, Best of England

Best of England is the creative concept of Simon Ridgwell, a digital marketeer, strategist and entrepreneur based in East Sussex, England.

As a creative director for some of the world’s leading digital advertising agencies Simon designed, built and marketed award winning websites for some of the biggest international brands including Jamie Oliver, Top Gear, Rough Guides and Penguin Books.
Simon’s goal for Best of England is to create an authentic, world class brand which our customers trust and love. To do this, Simon realised that the team had to take all their own photography to beautifully represent each of the recommendations they make and create something unique.

About Tamsin Ridgwell

Founder & Brand Director, Best of England

As a Director of Branding for some of the world’s leading luxury fashion companies, Tamsin has spent over a decade creatively directing and producing international runway shows and advertising campaigns. Working alongside some of the world’s greatest style influencers from New York and Los Angeles to London, she has worked with celebrated stylists, celebrities, royals and photographers to create world-class campaigns and profiles.

“Best of England showcases some of the most creative businesses that demonstrate the best of food, drink and accommodation in England to a national and international audience through our respected platform. The beautiful imagery taken by our own photographers creates a truthful, carefully curated portfolio of unique brands and establishments that we truly believe inspires the discovery of England. We look forward to taking our concept global.
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Our newsletter contains the favourite places across the country which we visit and photograph each month. We also include offers and discounts for our books.

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